NBA All-Star Weekend
The National Basketball Association's annual All-Star weekend draws a huge crowd and requires the hosting city to transform into a mecca for sports fanatics.
Challenge:
Turn the Greater Phoenix Area into a showcase for the National Basketball Association's annual All-Star weekend.
Solution:
Designed custom banners and signage that worked into the
architecture of downtown hotels and the arena to create a unique brand
experience.
My Role:
Conceptual development - designed creative scheme (1 of 3)
used in hotels and arena. Worked on a team to design multiple, distinct
pieces for 16 Phoenix hotels.
